Environmentalism and market awareness
Today, environmentalism is fragmented, divided, narrowly focused and competitive. The environmental industry does not co-operate but rather competes with each other over winning of donations and producing glossy and highly marketable video material that helps raise donations.
Dr Robert Bullard an American professor of urban planning and environmental policy at Texas Southern University in Houston (Nexus Media) (20 Oct 2018) says,
“The environmental movement is divided into two. Large, well-funded, green groups mostly led by white men, lead national campaigns and lobby Congress, while small, poorly funded environmental justice groups, largely staffed by people of colour, work for change at the local level. Observers have written at length about this divide, arguing that is has hampered efforts to deal with climate change. Critics say that as long as these organizations operate in two separate spheres, big green groups will struggle to organize locally, and environmental justice groups will struggle to secure resources they need to thrive.”
Here are the facts! Over the next 2 - 3 decades, the global cost to our shared Planet of rubbishing and ruination, is valued to be $USD 28.6 Trillion. This is a very big number indeed and describes, by itself, the scale of the problem we are all facing. In the UK, and around the World, there is growing momentum and alarm around the state of the environment, and what it means to the health of the planet and every living thing in it, and man-made climate change. There is a growing consensus that all environmental action can have a positive effect on the health of our shared, whether that environment action is initiated in Philippines, Europe or the UK. This consensus is borne of the fact that our shared planet acts as a single system and thus positive environmental action has a positive effect on the planet locally and holistically.
As our innovation is the development of a global gateway of access and participation, enabling meaningful environmentalism, our PaaS respectfully and credibly targets the global number, $USD 28.6 Trillion. Our innovation is creating an ecosystem which leads others into the domain of environmentalism, many for the first time. We believe the narrow approach, the narrow view of environmentalism currently practiced by the incumbent environmental industry, is not enough to reverse the polluting of our planet. What we need, what we are developing, is a system, a market, a global ecosystem seeing great work in rubbish reduction in one area of the World having a very positive affect in another part of the World. Great work in the Philippines and Indonesia having a very positive affect on the health of the global oceans, the marketplace of the world’s seafood.
Although the service will be developed and launched in the UK, the PaaS should be seen as a British gift to the World. In the UK, like other countries around the world, there is an awareness that local environmental action, when collected, scaled and shared can lead to monumental change in the health of the planet. The scale of the opportunity, opening environmentalism to everyone, is huge beyond description, representing the only scalable treatment of rubbishing and ruination of our shared planet. With the inception of the environment4change platform as a service, the great divide, will have a set of shared digital tools offering a shared solution for their unique struggle. For the large well-funded group, they will have access to local committed environmentalists ready to support a good cause. For the second group, the poor funded, well organised group, they will have access to funding and partners willing to collaborate and participate in great environmental projects and causes. This is the power of PaaS architecture and represents massive changing within the environmental Industry.
There is now a market awareness around environmental good behaviour. Market behaviour can be directed, and that is part of what we will achieve with our deployed PaaS. We will seek, and believe we will attract great market support. This may come by the news our PaaS is supporting 100,000 concurrent environmental projects, throughout the UK. Mums and dads, brothers and sisters will log-on to our PaaS, select a project and donate to that project, thus democratising environmentalism (another game changer). Potential partners will be clamouring to knock on our door, and our door will always be open for the right conscientious collaborator and partner wanting to improve behaviour and make better environmental choices, going forward.
